With Big Tech and businesses increasingly targeting children in terms of advertising, marketing, sales, data mining and surveillance, NewTechKids encourages parents, caregivers and teachers to start thinking more critically about how technology impacts children and teens. We are one of the supporters of the Dutch Code for Children's Rights in the Netherlands. Drawn up by the University of Leiden and the Waag and commissioned by the Dutch Ministry of the Interior and Kingdom Relations, the Code outlines 10

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